SCAD-Atlanta’s Graphic Design department invited Massimo Vignelli to conduct a workshop that I was
selected to be a part of along with twelve other undergrad and graduate design students.During this workshop we were given the assignment to rebrand Atlanta’s contemporary museum of art.
The logo I developed focused on structure and support. The mark is a perfect right triangle, which references
a drafting triangle. Since a museum cannot be embodied in one specific image, I turned my attention to the Museums unique and prestigious architecture.
We focused mostly on the printed material that the museum would develop.
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