Hi brand book

Hi is a Dutch telecom company with as a target group the young adults. With this brand book they wanted to get their managers living the lives of their target group. They want to be part of this instead of looking in form the outside. That's why we chose to make the brand book look like an agenda from a young adult. It's filled with photo's, stickers, concert and train tickets, flyers, a beer mat with phone numbers, you name it; it's is in there!
In the book there are several scratch ink tests, 5 double blind fold out pages, stickers, a resignation letter(if you fail the scratch tests), loads of illustrations, UV spot ink and a huge pop-up! All in all a fantastic job to work on!