Hi asked wijZE to come op with a campagne to produce more sales of the special 'Vacation Deals' that Hi (mobile network) offers their members. This pack makes it cheaper to surf, text and call when going on vacation in Europe.
The first task was to create awareness to all clients and then to show them what fun you can have when you don't hibernate your smartphone on vacation.
To create awareness we designed EM's that would bring them to a special website. On the website and on all other used media we gave information about the special deals and also generated traffic to a fun Facebook app. With this app you can create cool and fun images, share them on Facebook and with the Network of Hi (and using the Vacation Package) you can even do this while you enjoy a cocktail at the pool of the Hotel in Venice, Barcelona or anywhere in Europe.