- ABOUT THE SHOW:
Hi - Res is the first annual Graphic Design BFA Show for the University of Central Florida (UCF). The show exists through the collaborative efforts of the officers of the Graphic Design Student Association at UCF, the senior graphic design class at UCF, Professor Victor Davila, and the Faith Arts Village of Orlando.
Hi - Res will show at the Faith Arts Village of Orlando. The space was originally a hotel, but has now be re-purposed for art studios and gallery shows. Each room will have two artists showcasing work together. The show is open to the public, more information can be found here.
ABOUT THE BRAND:
The Hi - Res logo is an attempt to represent the major. The squares are in CMYK representing print design, but they can also be interpreted as pixels to suggesting how graphic designers will both work in print and in web. Being one of, if not the most popular font in the design world, and maybe even representative of graphic design itself, Helvetica was the chosen font for the type aspect of the logo.
The name "Hi-Res" is short for High Resolution. It alludes to two things, the first being the quality of the print work in the show. It also alludes to the alternate meaning of resolution, such as a resolve or determination. It expresses that this year's senior graphic design class has achieved their resolution of setting up the first Graphic Design BFA show for UCF.