Hey Girl is a lotion company that seeks to promote girl power through positive cognitive sensory associations. The project involved creating a line of lotion based upon popular female tropes highly represented within media both past and present. By providing a bright, colorful, and often humorous look at these stereotypes, Hey Girl deconstructs these everyday archetypes and promotes the more positive messages these characters should send. The goal of the company is to inspire discourse on what it means to be a woman in a society where we are so often confronted with images that criticize, shame or insult us, as well as to bolster the growth of positive self-images in women and girls. Engaging and confrontational language on the Hey Girl packaging is experienced by the user in tandem with the sensation of smelling a memorable scent. This action creates a connection between both message and lotion, and from then on, every time they smell that scent, they're reminded of Hey Girl's message of female empowerment. Hey Girl sends the message that the only thing you or anyone else needs to be in order to be a real woman is simply to identify yourself as a woman!