As a professional I'm always charmed by any other passionate professional, especially the ones whose work revolves around handiwork and quality. Skilled people with great knowledge and an unbridled passion for their trade and product. Notable people within our society who in my opinion deserve more attention. Thus I got the idea to set up a website called 'Het Verborgen Ambacht' (The Hidden Craft) which focusses on their story and their often forgotten craft. Together with photographer Paul Remmelts and copywriter Gerrit Jan Hendriks, I put these extraordinary people in the spotlights.