Once upon a time...
It is not just how fairy tales begin. The idea to disappear fairy tale objects from the Sprookjesbos (fairy tale woods are an attraction of the Efteling) with the result of a nationwide search, was already on the shelf at the Efteling. Apromotional campaign with different media.
It is Friday May 15th 2009 as the message reached the Netherlands, that from the Sprookjesbos of the Efteling 7 fairy tale objects have disappeared. And by the hands of the wicked witch of the Sprookjebos. Why? Revenge is the motive of the witch whow as not invited to the Sprookjesbal.
By playing the 3 online games, the children recieve tips for finding the objects. The first tip was for the province, then the city and finally a tip to finding the location. The Sprookjesmysterie has started!