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Heroic Letterheads

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  • With the art of letterhead design slowly dying, this first
    assignment for my Sophomore: Type II course was to cre-
    ate a ficticious business and design the letterhead. But,
    this was not to be a modern take on the letterhead but
    an homage to the old ornamental, decorative style letter-
    heads. I started out by pushing the ornamental style too
    much and I needed to pull it back and focus on the typog-
    raphy. I created 4 different variations on the Fox Brewing
    Co. letterhead but I was not really happy with any of them
    until arriving at my final design.
    Final parchment, 8.5" x 14"
  • Initial design.
  • Variation one.
  • All variations.
  • Final design.
  • Final print.