For the past two years Herman Miller has been the primary sponsor of the Grand Cycling Classic, a multiple-race event that takes place in downtown Grand Rapids, MI.
Herman Miller employees participate in the event by riding, watching, and volunteering. Internal employee marketing uses a customized 'love' logo based on Alexander Girard's design, co-branded with the Grand Cycling Classic.
Herman Miller employees participate in the event by riding, watching, and volunteering. Internal employee marketing uses a customized 'love' logo based on Alexander Girard's design, co-branded with the Grand Cycling Classic.