The Cain Campaign needed a cohesive brand and a simple message. Together, my team, myself and Washington Political Group created a brand centered around the idea of American Renewal. We believed that this was the best direction because of where Americans are now and where Americans want to be. Renewal, we believe, takes our aspirations and gives us the answer that Americans have been looking for: that the best in us can be rediscovered and that we can do better for ourselves in our day to day lives than can a bureaucrat in Washington DC.
We utilized elements from our history by drawing heavily on currency design and its modern manifestations while also looking at traditional Americana, old political ads, the civil rights movement and imagining a future where America is renewed to greatness. This is what we came up with for the website, email newsletters and for Cain’s 999 plan (a poster). The 999 “brand” was also developed by us complete with logo and visual style evident in their print brochures. We also redid a number of pieces of collateral. Oh, and you may have seen the 404 page on Gizmodo (gizmo.do/upp3xd). That was 100% my doing.
*I no longer do any work for the Cain Campaign for philosophical and creative differences.