A luxury brand, House of Herlihy has been designed with a premium finish in mind. Foil blocking on the business cards and lookbook, as well as swing tags and packaging brings this vibe to the brand. The custom type logo, based upon the font ‘Konstata’ represents the polished finish of the clothing, and adds an edgier element whilst still being elegant and feminine. Lighter colour choices for stock and packaging, as well as the premium nature of the papers and foils, help provide a contrast to the clothes themselves without compromising the value or impact of the branding.
Using simple colours and a photographic based layout for the production and design of the lookbook means that the focal element of the promotional materials remains the range of clothing. The branding is designed to be subtle when combined with the products and promotional photography, as well as being distinctive when viewed on its own. Flyers and editorial advertisements have been designed to run alongside the showing of the collection at Manchester Fashion Week, and the business cards and lookbooks have been designed and printed with this audience in mind.