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Herbert Smith - client journeys

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  • Client journeys

    A signature piece of marketing material for Herbert Smith LLP

  • This document highlights 12 recent key deals, as case studies, undertaken by law firm Herbert Smith LLP. The brief was to create a perception of high quality - "a coffee table tome" - whilst conveying the firm's visual identity.

    The images chosen to depict the case studies were chosen to empathise with the client story and/or their industry sector whilst also maintaining the overall theme of the journey. In addition to being in printed form - used at all Herbert Smith office receptions globally - it is also available from the home page of the Herbert Smith website ( as an interactive flipping book.

    The construct is of an eight page cover featuring flyouts front and back. The cover features a clear foil reversed emboss and silk screen printed elements on GF Smith Zen stock with Zen 150gsm as text stock.

    The brochure's dimensions are 190 x 238 (wxh mm).