Henkel - El Balad Baladna (The Country is Ours)
After the Egyptian Revolution, people felt the country returned back to them and accordingly started cleaning Tahrir Square. Henkel, as a producer of domestic cleaning products was a natural sponsor of such behavior. We decided to encourage people to spread what they started in Tahrir to the whole country. El Balad Baladna Campaign provided Egyptians with the tools they needed to clean up Egypt. The campaign covered 280 streets in 6 cities and over 54000 likes on facebook.