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Hengel - Direct Mailing Campaign

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  • The brief I chose was to designs a direct mailing campaign for a fish taxidermist. I created a fish taxidermist with a twist  - the fish are extendable. The concept was a tongue in cheek look at fishing - the older the story, the bigger the fish. The design applied is classy in order to communicate with the target audience - gentlemen who take fishing seriously. The design also aims to communicate that Hengel takes fishing seriously, but also celebrates the little things in life that make people smile. The design is mainly based on the one thing that makes the service unique - the fish are adjustable.  
  • The Hengel invitation, sent with the invitation package.

    The brief was to design a direct mail campaign that consists of a few steps. This campaign is divided into three steps - the invitation package, the Hengel package and the Hengel event, where fishermen can take part in a fishing contest. The biggest fish wins a free Hengel taxidermy service as well as a badge and a  certificate. 
  • Hengel invitation - front and back design.
  • Packaging design is based on the concept of the extendable fish. The invitation package contains the invite, event reminder and information page.
  • Event reminder front
  • Event reminder back design
  • Close-up of event reminder pinned onto table lamp.
  • The concept of the event reminder also incorporates the concept of the extendable fish. 
  • Information page front
  • Information page back
  • The second stage is a second package - the Hengel package that is sent to excite the target audience and equipt them for the Hengel event. 
  • Business-card back and front
  • Business card when folded open
  • Hengel order form front
  • Order form back
  • Cigar label design
  • Victory cigar sent for celebration when a big fish is caught
  • Hengel pin packaging design
  • The pin - made from a fly-fishing fly
  • The third stage - the Hengel fishing event.
  • The badge given to the winner.
  • The Hengel certificate