Hendrix
- Hendrix
Don't let your neighbours ruin the song - Objective:
to encourage audience to rehearse and record songs in Hendrix Studio rather than at home.
Insight:
the noise during rehearsals at home annoys neighbours who often start to express their disapproval. As a result creative music may end in a scandal.
Solution:
specially designed postcards with holes demonstrate how rude words offurious neighbour literally break through the wall and forced themselves into the rehearsed song distorting its lyrics.
Performance criteria:
eye-catching execution of familiar to youngsters situation should trigger call for Hendrix studio. 
- Credits:
creative director: Michael Elagin
strategic consultant: Alexander Mozhaev
author: Dmitry Chigirin
copywriter: Dmitry Chigirin
art director: Tasha Belyaeva
agency: Twiga Touch
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