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Helveticat Greeting Cards and Gift Bag

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  • The goal of this project was to create a cohesive line of greeting cards and gift bags based off of an artistic movement. To take things a step further the instructions were to also incorporate an animal of our choice into the design. In this case the movement is Minimalism and the animal is a cat. The merging of these two elements resulted in Helveticat which incorporates the cat into the mark and maintains a clean, minimal style throughout.