Helsinki Zoo wanted a new design for their annual sand sculpting competition called Art Meets Sand. I was lucky enough to get the job and here it is. The job consisted of designing a logo and some characters to promote the event. Characters were part of the posters I designed and they were also used separetly on their website for example.
This year the theme was urban nature which is how the animals were chosen. As for the logo. There's also an Art Meets Ice competion and the typography is the link between these two competitions. The logo will be used for many years so this years competition theme wasn't something you could use. The client also uses the logo in many different places from wery small to very large surfaces. For this reason the design had to be simple and something that could be produced without top of the line printing equipments.