Case: Helsingin Energia
REDESIGING A NATIONAL ICON
The original "three lightnings" logo was designed in 1961, but it needed a bit of reshaping and boldfacing for the new animated purpose that – instead of being static – would reflect evolving energy and it's multiple forms.
Helsingin Energia founded 1909, with over 1300 employees, is one of the largest energy companies in Finland. The old lighting symbol was drawn by Martti Mykkänen in the 60's and logo redesigned by Kyösti Varis in the 90's. I together with a team from advertising agency Family inc. renewed the identity from a just-a-few-colour to multi-colour -palette to reflect evolving energy. I preserved the old symbol, made it a stronger and bolder and took it to the leading role in the whole identity system.