Wright Obara is a creative brand engagement agency. We help companies build their brands. Put simply we create world-class communications. We have a wealth of experience and have worked with brands such as Topshop, Sony, Audi, Seat, LG, GSK. Projects soon to be on Behance.
Our logo is an essential part of our identity and it was important we got it right. After much thought we settled on an icon, the dragonfly.
' The dragonfly’s agile flight and its ability to move in all six directions exude a sense of power and poise - something that comes only with age and maturity.
The dragonfly can move at an amazing 45 miles an hour, hover like a helicopter fly backwards like a hummingbird, fly straight up, down and on either side.
The awe inspiring aspect is how the dragonfly accomplishes its objectives with utmost simplicity and effectiveness. The best part is that the dragonfly does it with elegance and grace that can be compared to a veteran ballet dancer.
In different cultures dragonflies symbolise: courage, strength and happiness. '
These aspects are all relevant to what our brand is aspiring to be.