Hellenic 360° revolves around the concept of different types of lifestyles, trends, style, fashion and design. From the customer that likes living the casual lifestyle to the customer that admires beauties of the past, Hellenic 360° appeals to everyone looking for a unique twist in their home.
The goal of the catalogue was to create a contemporary look that appeals to today's trends. It is not only about giving customers a visualization of carpet trends in homes, but also about expanding their imagination to find different possibilities. Hellenic 360 differs from other catalogues by not only showing the final product, but emphasizing the process through which the product is perfected, such as material choice, rug craftsmanship, and delivery specifications.. It also aims to eradicate child labour in India, with some of its profit aiming to rebuild schools in Badhoi, India.