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Bēhance

Hell, Michigan: You'll Have a Helluva ________.

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  • A devil's pitchfork creates negative space within a heart. The pitchfork spells out an "h" for hell and also spells out "m" for Michigan. Simply put, Love Hell, Michigan.
  • You'll have a "HELLUVA GOODTIME" when you visit Hell, Michigan.
  • You'll have a "HELLUVA GETAWAY" when you go to Hell, Michigan.
  • You'll have a "HELLUVA RUN" when you visit Hell, Michigan. Texting "gotohell" provides additional information regarding ad.
  • You'll have a "HELLUVA STORY" to tell when you visit Hell, Michigan. Texting "sureashell" provides additional information regarding ad.
  • You'll have a "HELLUVA RIDE" when you visit Hell, Michigan. Texting "roadtohell" provides additional information regarding ad.
  • Direct Response Text Messages provide the target audience additional information regarding the street billboard, bus shelter, and bus wrap.
  • Ambient Media advertising tactic, placed on the steps leading down into city subways. Targeting couples specifically -- when you're in love, you're in heaven. And so, "THE STAIRWAY TO HELL IS CLOSER THAN YOU THINK," implying that Hell, Michigan is close by.
  • Interactive Banner, in which user rolls mouse pointer over the ad. The word connection will begin to connect together and then take the user to the Hell, Michigan homepage. Used the word connection because we go online to connect with other people. You'll have one "HELLUVA CONNECTION" with your lover when you go to Hell, Michigan.
  • Hell, Michigan Homepage. It is my hope that through the various advertising mediums that the target audience will ultimately end up visiting the Hell, Michigan website to find out further information, and plan their trip. Utilized 960 grid system with 16 columns to design the site. It helped establish visual hierarchy, organization and balance.
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