One of my first designs I ever came up for back in design school was “Heir Born Clothing.” I am a huge fan of double meanings and “word-smithing” in general, so when I created this idea I really enjoyed the process because it was melding many of my personal likes and hobbies into a cohesive design project.

 

Heir Born itself started with the idea of a snowboarding/active clothing company that as my tag line stated, made you “King of the Mountain.” Taking the elements fromt he concept I forged the idea of king of the mountain with "catching air" and it became forever known as Heir Born Clothing.