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Heinz Hot ketchup / 18+

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  • Heinz Hot ketchup: adults only
    So hot that it is... NC-18!
  • Another project that cames out from Art Direction course at IED Milan's 2nd year.

     

    The product to advertise was a ketchup... more correctly, a very spicy version of a ketchup!

     

    The first step was finding words related to the product: flavour > spice > spicy > XXX > hot

    "Hot" was the key: it suited perfectly Heinz's ketchup flavour and the idea of a "two-way" ironic campaign I had in mind... here is the result!  

  • MAGAZINE / Double page
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