Let’s face it, when you’re designing for other people the last client on the list to design for is yourself–hence the two or more years it has taken me to finish the monumental task of designing a business card for my studio.
I’ve always had a fetish for anything letter-pressed, wether it’s a wedding invitation or a beer coaster, but one thing I knew from the start is that I wanted my card to be special and memorable.
Trying to keep the printing costs down, I decided on a one-color card; however the less frugal side of me wanted to fully utilize the powers of the letterpress and use “blind letterpress,” which creates an impression without any ink. To create a deep impression on both sides, Alex at Dolce Press suggested I use two 110# cardstocks and paste them together so that the deep impression wouldn’t show through to the other side. This makes for one hefty biz card.