HEDZUP KIDS / BRAND DEVELOPMENT
HedzUp Kids is a brand that was developed internally by Erich Broesel, our Co-Founder and Creative Director. Within the HedzUp Kids brand, Erich also wrote and illustrated a book called, “The Never Give Up Game,” which was specifically created to inspire kids with the need to succeed.
Written in a clever, Dr. Seuss-ish tone, the upbeat stories include authentic, relatable and motivational rhymes that are appealing and helpful to kids and adults alike. As both read through the book together, kids enjoy the true-to-life illustrations and clever rhymes, and adults find themselves wishing they had the same type of advice when they were young.
With HedzUp Kids, we concepted, designed and developed a brand that will expand into consumer goods and branded products in the future. But more importantly, we truly feel that the book will instill important values for kids, and it will ultimately help them become more confident. "The Never Give Up Game" is all about building character, re-defining ‘cool,’ and inspiring kids to go about life gathering talents.