Project Specs: Logo, product and packaging system
Brief: Heart Earth is a line of handmade plush dolls meant to raise awareness of endangered species. All packaging reflects the earthiness and handmade qualities of the product and subject matter. At the same time each bag is personalized to the animal inside it by using artwork that is very specific to each character. To further emphasize the fact that it is a product having to do with nature, all of the packaging is sustainable as each package can be reused as a bag and each tag as a coaster.