Rebranding campaign created for HealthZone to improve it’s image so as to appeal to the younger target market. The campaign also helps to raise awareness of healthy living in children.
HealthZone is a one-stop healthy lifestyle exhibition centre located in Singapore. Opened in the 1990s, HealthZone was set up to let the public to learn about good health through interactive displays and to aquire skills to practice good health habits for life.
The new brand identity created for HealthZone aims to attract the younger target audience of today because healthy living is something that should be cultivated from young. The use of vibrant colours and a newly designed mascot brings out the lively and fun side of HealthZone, bringing the brand closer to it's target audience.