This Project was created for a real Client in a contest, but unfortunatly it wasn't chosen.
ENTRAJUDA is a Private Institution of Social Solidarity, formed in April 2004 and recognized as a legal person of public in April 2005.
Inspired by the action of the food Bank agaisnt hunger in Lisbon, which is incidentally, the genesis of its constitution, ENTRAJUDA establishes a bridge between those who want to give and those who need to receive, allowing the creation of a real chain of solidarity where volunteers, partners and benefactors join forces to improve, constructive and sustainable operation of the charities selected.
The Briefing of this Project of the first year, first semester ( re-edited 3 years later), consisted on the creation of a logo, 4 pictograms and two comunicative pieces - a complex leaflet/poster and a simple poster, regarding Oral care - social/volunteer Event promoted by the Entrajuda Institution.
The 4 pictograms intend to represent and explain how the children can care for their oral hygiene along with a simple text, while the poster is displayed in a wall, promoting the Event.
The Design of this Event image, was deliberately concieved for children's eyes.
The Same applies to the communication.
The concept of the project was based primarily on the creation of an irreverent mascot. Away from figures associated with the teeth, such as the "tooth fairy".
The "monster" was born.
This mascot is presented as "the good teeth monster" represented as blue and "the evil teeth monster" represented with a dark violet tone. This mascot is the basic element and inspiration in the creation of four pictograms. It will also be the main visual element/character of the graphic pieces.