Creating a totally new packaging design and structure for a common product like popcorn is not only about branding, it is also about the easiness of use of the pack for the customers.

A lot of pop corn brands lack of practicality in their packages and their designs, so changing from the traditionally used nylon pack to a carton one is a challenge.

 

The user will only have a few steps to follow:

- Put the pack as is inside the microwave

- Remove it after one minute

- Tear the perforated top

- Squeeze the pack from the sides to pop-up the corns

- Enjoy!

 

The slim shape symbolizes the healthy contours of a body because this product does not require the additional use of oil for the heating process. 

 

In addition to that, every 3 boxes will be sold together because it is more fun to share the popcorn moments with friends or family.