LBi, 2012
Junior Designer: Kelsey Hunter
Designer: Emma McDonald
Associate Creative Director: Catherine Gray
Group Creative Director: Serena Connelly
Healthy Essentials™ is a content and coupon hub for all of Johnson & Johnson’s brands. This redesign was initiated to position the brand in a more valuable light, providing users with a more enriched experience. By creating a set of style guidelines describing tone, texture, photography and the like we were able to maintain a high standard for the design and every aspect of the site. With limited time we made a beautiful website that will continue to grow and change on a monthly basis.
My role in this project involved designing the Coupons, Tips & Tools and About pages, as well as other elements throughout the site. The process was a very close collaboration, with a very close attention to detail.
Homepage
Coupons
Tips & Tools
About
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