Background
Hayatians Literary Society is newly born society of University of Gujrat. Being the only university of the city it possess great value and respect in the heart of citizens. This society covers both English and Urdu language departments.
Task
The task was to develop identity mark for both English and Urdu language departments with keeping its full name "Hayatians" in such a precise(Minimum forms delivering maximum communication) and modern way which clearly communicate institution as a change agent.
Key Notes for undertanding
Identity has been developed in both primary and secondary language i-e Urdu and English. As English is a universal medium of communiction so Logo with English alphabets will be used on regular basis. The same pattern of design will be used if logo in Urdu is required. Logo in Urdu language is based upon the same concept consist of pencil form, the only differnce is colors has been seperated from the pencil.
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