Hastings Conquerors American Football is a newly set up club adopting the co-operative format similar to Green Bay Packers of the NFL. Filling a gap within British American Football for a club between Kent & Brighton, Hastings AFC has seen great success in such a short period of time. Quickly gaining momentum and getting affiliation with BAFA.
The brief called for three logos to be designed and for the public to vote on what logo they wanted, continuing the co-op style of the club. The logos created each represented a part of Hastings. From its rich history to its name.
The logo draws inspiration from Hawaii Warriors logo and plays on the commonly used nickname for Hastings, H-Town. The logo is complimented with the font Duke, from the Lost Type Co-Op.
A secondary logo has also been created. The primary use of this logo is for apparel.