I was delighted recently to be commissioned by Hasselblad to photograph their new Lunar camera for both print and digital media.
We shot a wide variety of images ranging from extreme close-up shots of buttons and dials to images documenting the luxurious packaging. But this series of images is my favourite.
Each Lunar is custom built to an incredibly high standard, these images are designed to showcase some of the different materials and finishes that the customer can specify.
It was a challenging shoot as a range of images with various camera models needed to be completed, but I was determined that my photographs should do this unique camera justice. I think they do, hopefully you agree!
images © Jonathan Beer 2013