Part of our work here at Studio AIO is to build brands and occasionally when the opportunity is presented, we rebrand existing ones too. Since 1959, Hassan Abul has been providing Kuwait and the region with a wide array of ceramic tiles and other home appliances. We wanted to bring the brand forward by stepping into the modern perspective yet retaining a classic look. We wanted the new brand to focus on the name that has become trusted in the industry, our goal was to target new clients without alienating the existing customer base.