Job: Retail material
Client: Hasbro Toys & Games
Agency: Broner Comunicação Integrada
Product: All product lines relesead by Hasbro in the segments of Boys, Girls, Baby and Games.
My work for Hasbro Toys & Games was leading a team responsible for the retail account in the Brazilian market. This team was also responsible for the first line of board games ever relesead from Hasbro in Brazil, in 2008. The entrance of Hasbro in the brazilian market brought challenges both in technical and content adaptation.
Hasbro has a wide range of products in size and output, resulting on different support bases in graphic design. Some products have the support of fully developed style guides while others have a basic aplication guide, giving the job different perspectives from line to line.
The job was divided in 3 parts:
1. Create and develop all retail material
2. Create and develop advertising and sales material
3. Packaging design