This is an old project that we unearthed whilst developing some case studies for the website. Long-term client of Superfried, OMD, tested us with a rather magical brief for their client Hasbro. They wanted to show-case the great work they had conducted for the toy giant in the form of a brochure. The theme was the classic 'toys come alive at night' tale.
With this in mind we made use of the Hasbro purple brand colour to create the atmospheric after dark feel. We then selected key Hasbro products that would play the main roles of the story including Optimus Prime, My Little Pony, Subuteo, Tonka, Play-Doh, Twister and the legendary Mr Potato Head. With the characters selected it was time to bring them alive. The dividers for each section of the brochure provided a perfect location to continue the story and convey key messages in an amusing yet striking way.