Star Power! Hasbro Licensing and Entertainment
Brand Development, Packaging, Game and Content Development
Grow product revenues and strengthen brand position among competitors by developing licensing partnerships with top-tier entertainment companies.
• Added excitement and relevance to Hasbro’s traditional brands by creating strategic relationships with
popular TV and film brands.
• introduced entertaining game play tactics and innovative packaging solutions to capitalize on the tween
With approximately 15% of Hasbro’s overall revenue from licensed games and toys, the combination of “hot” entertainment properties and reinforced core brands fueled growth within difἀcult categories and made traditional products exciting, new and relevant within an under developed category
Totally On-Screen Entertainment Promotion