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Bēhance

  • Harvard Art Museum 
    Brand Strategy, Naming, Identity, Design System, Print, Signage, Writing 
  • Logotype and System 
  • Print Literature and Collateral 
  • Print Literature
  • Originally one museum that became three distinct institutions, the art museums at Harvard were recently consolidated back into a new building. This physical change provides a rare opportunity for a conceptual shift, and the chance to create a new, all-encompassing institutional name and design system. The balancing act is to unify the different entities and acknowledge their heritage, while developing a new institutional entity, with its own energy and accessibility. Our logo and design system accommodate multiple naming conditions, and incorporate all aspects of the museum's communications program. The result: a simple solution that builds on the ubiquity and equity of the institution, and a graphic system with the clarity, range, and visual acumen to represent the expansive depth of the University's collections, facilities and programming.