Brief: A re-branding of JK
Rowling’s world winning, and fast becoming literature classic, Harry Potter.
The aim of the brief is to make the re-brand as tactile as possible and to move
it away from the high gloss “Hollywood” feel that has over arched the series
since the release of the accompanying movies.
Concept:
To focus on the characters
of Harry Potter, how they fit into the grand scheme of the story and their
importance in it.
Consideration:
To not give away anything
too much about the plot through the use of the characters.
Additional Information : Printed on water colour paper (190 gsm). Covers are spot vanished with the lighting bolt scar.
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