Harry Potter
Tactile Re-Brand
Tactile Re-Brand
Brief: A re-branding of JKRowling’s world winning, and fast becoming literature classic, Harry Potter.The aim of the brief is to make the re-brand as tactile as possible and to moveit away from the high gloss “Hollywood” feel that has over arched the seriessince the release of the accompanying movies.
Concept: To focus on the charactersof Harry Potter, how they fit into the grand scheme of the story and theirimportance in it.
Consideration: To not give away anythingtoo much about the plot through the use of the characters.
Additional Information : Printed on water colour paper (190 gsm). Covers are spot vanished with the lighting bolt scar.
Concept: To focus on the charactersof Harry Potter, how they fit into the grand scheme of the story and theirimportance in it.
Consideration: To not give away anythingtoo much about the plot through the use of the characters.
Additional Information : Printed on water colour paper (190 gsm). Covers are spot vanished with the lighting bolt scar.
