Harper's BAZAAR is revered amongst fashion icons in Australia and world wide. It's known to be a trend setter and a religious bible amongst fashion followers. This aura of fashion royalty and finesse had to be reflected online.
As the Art Director on this project, I needed to render a fresh new online look and feel for the luxurious magazine brand. Fashion trends around the world are leaning towards clean and minimalistic designs and structures. This is the exact approach I took while designing the creative shell for the website. This helps showcase the exquisite imagery and content, that Harper's BAZAAR is known and loved for. Along with the introduction of the sleek design, I also introduced a more user friendly architectural skeleton. With enhanced user experience and seamless social media integration , we have seen a growth of 7% in over all online traffic.