Objective:
We wanted to reach both loyal and aspiring customers using a direct mail, something that would be a reminder of what lured them into riding, and for aspiring customers, provide them a small taste of the thrill a Harley could offer.
Thus, the air cans were born.
We wanted to reach both loyal and aspiring customers using a direct mail, something that would be a reminder of what lured them into riding, and for aspiring customers, provide them a small taste of the thrill a Harley could offer.
Thus, the air cans were born.
The Idea:
Using a can of compressed air, hand delivered by an authentic Harley Biker, we invited potential
customers to feel the road. Harley riders revel in every aspect of the road, from the engine sound
to the wind in their face.
customers to feel the road. Harley riders revel in every aspect of the road, from the engine sound
to the wind in their face.
In short, it was their passion packed into a can.
© 2011 | Young & Rubicam Prague
CCO: Jaime Mandelbaum | Head of Art : Marco "Eddie" Antonio do Nascimento
CD: Jitka Bret Srbova | AD: Gerrit-John Gerischer | CW: Daniel Joseph
Post Production: Furia Retouch
CD: Jitka Bret Srbova | AD: Gerrit-John Gerischer | CW: Daniel Joseph
Post Production: Furia Retouch
