Project: Exhibition design for Harley Davidson for Auto Expo 2012, India.

Concept: Bike workshop. Rebellious, wild, rugged excitement with mostly metallic elements.

Execution: The entry was through a giant skeleton face leading into a dark tunnel with graffiti walls. The central ramp designed for modeling HD gear was made like a hydraulic stand used to service bikes, which could move up into position during the fashion show and sink into the floor later. The space was littered with rustic trusses and pipelines. The bikes stood on ‘fire pods’ and a few crude installations, props and wall graphics completed the look.

Role: Concept ideation, set design, client pitch. Read Less