Harley-Davidson Beer
Package Design and Branding
Package Design and Branding
The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appeal to Harley owners. As a spoof on the light beer craze, I recommended Harley “heavy” beer. Product is used as a promotional item and collectable.The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appeal to Harley owners. As a spoof on the light beer craze, I recommended Harley “heavy” beer. Product is used as a promotional item and collectable.
