Hårklipp Magazine Ads
This is an ad series of 3 (on the same issue,building up to the last one) for the product Hårklipp. The idea is tograb the readers attention by a strong, clean image, and the interestand curiosity by not revealing what this is about in the first page.
The second page has the same imagery of the first one, but with a hint of what is coming, since the product itself can be seen on the model's hand.
The conclusion comes in the third one, where the product can be seen in use, and the logo, tag line and contact information are displayed.
Concept, photography, editing, production and lay out: Leonardo Patat
Model: Alessandra Manes