I created this for my senior year packaging project. We were asked to design a set of packages for either an existing brand or a brand new conceptual one, including at least two main package and as many side product as possible. I chose to design a new concept for Haribo gummi candy because despite being one of the most famous conditory brands in the world, its packaging is quite urgggg-worthy.
The overall feeling that I want to deliver through this project is something which is a little retro, nostalgic, familiar yet elegant. I want it to be a candy box/glass that everyone would be happy to see and not afraid to leave it on their desk.
This is the display stand for the sample boxes. Since the samples are made to look like bears, I want the display to somehow resemble a zoo.
