Hara Chulha is a sustainable food brand in India. Literally, the word 'hara' is Hindi for the color green and 'chulha' translates to stove. In rural India, food is often cooked on a stone stove (or chulha) powered by biogas or gobar , and though it is eco-friendly, this mode of cooking produces a lot of soot and smoke. Hence, the idea of a green chulha is a paradox in itself.
For the brand, I have chosen to recreate the earthen pot, or 'matka' which is placed on top of the chulha to slow cook food. The texture of the pot is grainy and rough to reflect the feel of the pot as well as the soot.
In the logo, the matka is protecting the green leaf, which signifies the protection of the environment, even while cooking.