Our collaboration with Peak Performance first started out in spring 2012. Since then we have had a tight collaboration across many interesting and inspiring projects – one of them is the in-store Christmas campaign for 2013, we call it "Happy Winter Holidays".
Peak Performance is a Swedish sportsbrand that with constant energy and a high pace offers both active and casual collections 4 times a year in approximately 20 markets. Since the start in Åre in 1986, skiwear has always been their core business, and it still is, only now the collections are wider and bigger covering several other outdoor sports such as golf, hiking, climbing, and running, etc. as well.