Brand Identity & Launch
HappyWater approached us with a challenge. How do we visually communicate and build a brand based around water with natural lithia, potassium and magnesium, that bring a sense of well-being and joy to those that drink it?
We were up to the challenge and developed brand that matches the fun, distinctive personality and sense of bliss that the product provides to its customers. Using a base tone of yellow to capture the essance of "Happy" and a visual language that personifies what the brand stands for, we executed our look and feel across all brand touch-points. Upon project completion, we helped the brand with everything from advertising, marketing, branding and identity design to packaging, product design, point-of-sale and vehicle wrap graphics.