When asked to create the Art Department E-Card (which would be sent to alumni and donors), I wanted to create something that was whimsical, charming, and simple. The one thing that I did not want to do was make it cheesy. I built typography into a Christmas tree shape and placed the image on a cork background for a little something unexpected. Since this card was going to be sent to people who were familiar with the building, I wanted to add some references to that as well. I accomplished that by spelling out the official name of the building in similar type as appears on the outside. A simple drawing of the unique building is used as the tree trunk.