- A retail design project for the National Healthcare Group — a chain of pharmacies located within the compounds of government-subsidised clinics. Because of their location in the heartland, the elderly formed a considerable part of their customers.
We chose a warm, personable and extremely readable typeface for the signages around the shop floor and also created icons to aid comprehension for non-English speakers.
- We created a cheerful colour palette to accentuate the airy colour scheme that we chose for the space. These colours were used on Educational Cards, which served to educate and empower the patients, many of whom suffer from chronic diseases, on how to manage their conditions.
- Finally, we also created a Store Manual in which we outlined the guidelines for fitting out a pharmacy.